ADÉL KOVÁCS

ADÉL KOVÁCS
MOME MA GRADUATE COLLECTION


Modelling the usual structure of a fashion brand in terms of collections the diploma work presents two practical approaches: two sorts of collection with different purposes. juxtaposing the image pieces and the functional ones, the aim is to reveal dichotomy and connection between spectacular handknitted pieces, and quickly produced, simplified garments, like haute couture vs. pret-á-porter. but handcrafted artworks are 3d models in a unique way for the printed pattern of wearable clothing, which patterns are styled lookbook photos in order to completely transform not only the ideas and technical details but the atmosphere and dna of the brand to a more valuable commercial level.